Research On Space Design Of Children's Bookstore Based On Visual Psychology

The Visual psychology is a science that studies people's visual laws and explains artistic principles.It refers to the complex process of external images caused by visual organs,which is influenced by psychology,hobbies,habits,cognition and other aspects.Gestalt psychology is the most important theoretical research pillar in visual psychology.Gestalt psychologists focus on the study of vision,emphasize the organization principle of vision,and emphasize the overall cognitive view of visual psychology.Its development is still a new subject,and it is closely related to the space design which deals with the objects directly,such as color,shape and space.At present,there are few theoretical researches on visual psychology and space design of children's bookstore,which are only briefly mentioned in the application of environmental psychology and space design of bookstore.Aimed at children,the design of children's bookstore should pay attention to the psychological characteristics of its space users.At the present stage,most theoretical researches on children's bookstores focus on the planning,positioning and marketing of business subjects,while few theoretical researches on space and environment design of children's bookstores.Some children's bookstores have designed space for children's bookstores from a professional perspective,but no systematic and instructive theories have been formed.Vision is the main way for people to obtain environmental information,and more than 80% of the information is obtained through vision.Children's bookstore space environment for children provided the direct stimulation of the visual perception,visual space show influence children's psychological and behavioral activity,this request in children's bookstore design should consider the visual psychology of children,with the help of visual psychology related theory to make children's bookstore space environment more in line with the needs of users of the space.This paper analyzes the space design of children's bookstore from the perspective of visual psychology,as an interdisciplinary attempt to discuss the current situation and optimal design of space design of children's bookstore under the theory of visual psychology.By systematically combing and studying the theory of visual psychology,the working principle and the principle of visual organization are discussed.To children's bookstore space design as an example,according to the analysis of children's bookstore space design,according to its space in the design of visual elements,chengdu,guiyang and other places representative children's bookstore on-the-spot investigation,combining with the relevant questionnaire survey,children's bookstore on the present design of children's bookstore space space function,interface design,colour collocation,the lighting design and so on various visual elements.Based on visual integration,order,bottom relation,color,lighting and other theories of visual psychology,this paper explores the construction of visual space environment of children's bookstore,and summarizes the basic principles and methods of space design of children's bookstore under visual psychology.At the same time,combined with the domestic and foreign excellent children's bookstore space design case experience,put forward the corresponding children's bookstore space design conceptual design scheme,design has a sense of hierarchy,diverse children's bookstore space environment.Through literature analysis,field investigation,case analysis and a series of research methods,this paper combs and analyzes the visual psychology theory and visual elements of space design of children's bookstore,and explores the relationship between them.Based on the principles of visual integration,order and bottom relation of visual psychology,the space design of children's bookstore is analyzed by combining design elements such as color and lighting.Make children's bookstore space design more to meet readers' reading and psychological needs,for the future domestic children's bookstore space design to provide some reference and reference.