"Time Code" Brand Packaging Design Research

Product packaging has always been closely related to human life,such as shadow,indispensable.The obvious difference is that with the development of science and technology,people's living standards have been greatly improved.Packaging has changed from the category of materialization to a complex containing various information factors such as brand concept,product characteristics,consumer psychology and emotion.The oversupply of market competition leads to a large number of businessmen,product r & d personnel to build the brand "craftsman" spirit,in all aspects better than their counterparts but also continue to explore the characteristics of the brand,innovation has become one of their high-level pursuit.Not only have all kinds of "promotion" activity improve product sales,also extended to the product packaging design,and to link the products and consumers to establish creative writing,the thematic,conceptual and personalized series packaging form,strong build intimate relationship with consumers is important link,directly affect the long-term interests of the desire of consumers and enterprises.For the heart,with emotion designed beautiful packaging,promote products on luxury goods,gifts and other products to buy sales abnormal obviously,because people is both visual and emotional animal,on the level of "appearance" choice,as the so-called "association" in appearance,packing inside and outside and repair can play a silent sales "marketing value".Serialized packaging is a popular and effective way to enhance brand competitiveness and overall image.With the complex form and fast-paced lifestyle of modern life,people turn from simple material enjoyment to spiritual pursuit and desire,and pay more attention to the echo of personal values and emotions when choosing commodities.Consumption of personality,fashion,spirit,emotion and psychology has become a common phenomenon.This paper scientifically analyzes the current situation of chocolate packaging,and illustrates that both serialized design form and cultural and creative style packaging design should pay attention to people's psychological and emotional needs.Besides knowledge of product main audience psychological preferences,combined with time focus,universal social phenomenon,contact time problems make the uniqueness of the brand culture,make differenttouching emotional packaging,in order to send out more and better is the pleasant emotions of the energy transmission,make it not only is a packaging can also play emotional recycle bin to cure the influence of the performance even more potential.The design concept is the thinking summary which the designer carries on the induction and the refinement regarding the many perceptual thinking which the design produces.The thematic concept contains the objective realistic meaning of the real life itself,and embodies the designer's subjective cognition,understanding and evaluation of the objective things.The author has made a thorough design analysis and positioning for the brand packaging of "time code",and then developed a series of perfect conception and implementation of the design by combining the above,and studied the packaging collection works focusing on the concept,theme,culture and creation and series of the brand packaging.