"Jin Yuan Chun" SOD Series Wine Packaging Design

Because of the development of society,liquor market competition intensified,in order to occupy a place in the fierce competition,in addition to the wine in the local liquor market in the local liquor market,Its own quality,"this spring" wine packaging design should meet the aesthetic needs of the public,reflecting its brand characteristics,enhance the brand culture awareness.In the "spring of this spring" wine series of wine,SOD series of wine packaging because of the lack of innovation,can not highlight its brand characteristics,resulting in decreased product competitiveness,so "this spring" SOD series of wine packaging design needs to be updated The Through the upgrading of the design of the SOD series of wine packaging,from the packaging has a practical effect,beautiful effect,gradually sublimation to focus on the use of consumer experience,pay attention to modern packaging design and current consumer psychological changes between the two-way communication,On the basis of breaking the current convergence of liquor packaging design,so that SOD series of wine packaging design highlights its regional culture,full of human charm,thereby enhancing the "spring" SOD series of wine visibility,so that the liquor market occupies a seat Bit.The second part elaborates the history of the development of "Yuan Yuan Chun" wine and its brand image positioning and production process characteristics;the third part of the "margin of the edge" of the "history of the future" and the main research methods;Spring "SOD series wine packaging design and its competitive product analysis,to explore" this spring "SOD series and similar products of the shortcomings,to explore the SOD series of wine packaging for the visual elements and materials to start,its Design of the upgrade;the fourth part of the visual elements(color,graphics,fonts,layout)design and material analysis to complete the "Spring" SOD series of wine packaging design;the last part of the article for the graduation design show.This paper tries to explore the application of regional cultural characteristics in the design of wine packaging by optimizing the design of wine series of wine series.Through the application of the characteristics of visual symbols,from the perspective of adaptability,rationalization to re-examine the packaging design of human feelings and brand remodeling.