| With the continuous development of the world economy,various industries are showing new developments.Among them,the automobile industry occupies a very important position in my country’s national economic development.The automobile industry has a long industrial chain and a strong connection with other industries.It provides a lot of jobs.Therefore,it not only promotes the employment of a large number of human resources,but also promotes the growth of consumption and contributes to the economic development of our country.Played an important role.Similar to other manufacturing industries,auto sales services are vital to the auto industry.In 1998,automobile sales service entered my country’s automobile sales market in the form of a 4S shop.In the course of operation,the 4S shop mainly focused on automobile sales and service.Due to its relatively strong brand effect advantage,it has been.It has gradually become the main sales and service channel of my country’s automobile industry,but any industry will experience a state of exhaustion with the development of time.With the development of the automobile market,automobile sales services are also facing a situation of declining profits.With the increasing competition in the auto sales industry,4S shops have already gone bankrupt.This is because the psychology of consumers is gradually maturing,so the choice of car sales is not limited to buying in 4S shops,but has generated more and more diversified needs.Therefore,4S shops must continue to strengthen To play its role in the competitive trend and maintain sustainable development,it is necessary to impose stricter requirements on products and services,and to provide consumers with more professional and comprehensive services in order to form its own competitive advantage.In addition to these contents,if an automobile 4S shop wants to achieve sustained and stable development,it must conduct a correct analysis of its own market development status,summarize its own advantages and disadvantages in the automobile sales market and current problems,and make a targeted Propose effective solutions.For example,automobile 4S stores can increase output value by improving service levels,reduce operating costs through efficient management,and realize the long-term development of automobile 4S stores through these ways of increasing efficiency.Although the domestic automobile dealership industry has gradually become mature,compared with other industries,the concentration of the automobile industry is low,and the phenomenon of scattered operations has not been fundamentally changed.Therefore,in the face of this problem,the country has also adopted a certain solution.With the increasingly fierce competition in the automobile dealership market,in order to enhance the independent innovation capability of the automobile industry,promote the adjustment of the automobile industry’s industrial structure,and fundamentally help my country’s automobile industry to achieve sustained and stable development through industrial upgrading,At the policy level,the state has issued the "National Automobile Industry Adjustment and Revitalization Plan",which mentions mergers and reorganizations as the main task of adjusting the industrial structure of my country’s automobile industry and revitalizing the industry.Many large automobile dealership groups have begun to increase their mergers and acquisitions in their daily business activities.In recent years,as the degree of freedom in my country’s market has increased,mergers and acquisitions have become an effective way for companies to expand.Therefore,for the auto dealership industry,it should take advantage of its own scale advantages and synergies in the auto industry chain,as well as the promotion of policies.,Timely grasp the development trend of the auto industry,so as to maintain better profitability in future business activities.Therefore,this article takes Jiangsu Yueda Automobile Sales Service Co.,Ltd.(hereinafter referred to as "Yueda Automobile Sales Company")as an example to study the 4S store M&A strategy of automobile sales companies.First,it introduces the research background and significance of this article,outlines the related theories of mergers and acquisitions,sorts out and summarizes the domestic and foreign literature related to mergers and acquisitions,and reviews the literature;secondly,the basic situation of Yueda Auto Sales Company Introduced the business and analyzed the industry environment and competitiveness of Yueda Auto Sales Company,analyzed the relevant characteristics of Yueda Auto Sales Company by using the SWOT analysis method,and chose its M&A strategy based on the analysis results.Finally,,To put forward implementation suggestions for Yueda Automobile Sales Company’s M&A strategy,hoping to provide other dealers with cases that can be used for reference in future M&A activities. |
