Research On Campus Cultural Product Design Based On Emotional

With today's national culture education in colleges and universities is becoming more and more attentional and the people's emotional pursuit of the campus cultural products increased,development and design of campus cultural and creative products,providing pleasant and unforgettable feeling for people,so that this kind of products could give full play to the role of cultural heritage.It is very meaningful for the design of campus cultural products.This paper takes the campus cultural products as the research object,and makes a deep research on it from the perspective of emotion.The paper first uses the data query method and interview method to summarizing different types of product feature and development of college campus culture.Then paper analyzed the product design present situation and existing problems of campus culture.After that,based on the three levels of emotional experience,paper hierarchical analyzed the emotional elements of campus culture production,laying the foundation for research on campus culture in product design process.Then through the "questionnaire survey",the actual data are collected from a variety of colleges and universities.The collected data were analyzed by using SPSS software,a comparative analysis on the importance of consumer demand index of campus cultural products,excogitated the emotional appeal and preference of consumers on campus cultural products.Demand for the different levels emotional factors of products combining the needs and problems of cultural products,proposed enhancing the campus culture of emotional experience of product design processes and methods.And represented by the Hebei University of Technology,campus cultural products by using new processes and methods design practices,contributing to new processes and methods are verified.This topic through the in-depth study of campus culture creative products,hope that can help designers in the product design of campus culture provide data and theoretical reference.