Xinfeng Thai Boao Audi 4S Store Performance Management Research Based On Balanced Scorecard

In the fierce competition of the automotive industry,the major automobile brands are facing great challenges from manufacturing,sales,management and operation.Therefore,the automobile 4S Store must make long-term strategic Planning from all aspects,in order to promote the value of automobile brand and enterprise.The performance management of automobile 4S Store as an auxiliary means to achieve the strategic objectives of enterprises,has an important influence on the sales and operation of enterprises..In This paper,it takes literature on performance management of balanced scorecard as the theoretical basis,and takes the problems in the management and performance management of Xinfeng Thai Boao Audi 4S Store as a breakthrough.Through strategic priority analysis,key success factor questionnaire analysis and support analysis of balanced scorecard,the key successful elements are extracted from the financial,customer,internal operation and learning and growth dimension to form a strategic map.According to the division of the functional system and the position of the company,the key performance indicators of the group level are decomposed.Finally,In the Management of 4S Store,decompose the performance management of company into the four strategic objectives of financial,customer,internal operation and learning and growth dimension,establishment of Performance Management System based on balanced scorecard.In the state of operation of the company,the application of balanced scorecard can solve the problems of inadequate performance management system and incomplete performance indicators in Xinfeng Thai Boao Audi 4S Store.and proposed the corresponding management strategy.the corresponding management strategy.Hope to provide some experiences for the performance management of similar enterprises,to improve the overall level of China's automobile sales industry steadily.