Study On Overall Development Strategy Of Qingdao Seah Co.,Ltd

With the intensification of the process of economic globalization,the resources in the world have formed a more complex linkage,and as the largest developing country,China has gradually become the object of the competition for the economic development of various countries.As one of the most important port cities in China's international trade,Qingdao's unique geographical environment and regional advantages bring great convenience to the trade development of the region.Among them,the automobile parts industry,as an important foundation of the automobile industry,occupies an important position in the economic development of Qingdao area.But at present,the situation of the parts is very severe and the market competition is fierce.How to formulate a scientific development strategic plan within the current development situation of the company,and improve the competitive advantage and the comprehensive strength of the enterprise in the market will be the key concern of the related enterprises in the future market development and penetration.Qingdao SeAH Corporation is a wholly-owned subsidiary of the Republic of Korea.It has a certain brand advantage in the domestic auto fittings industry and has made great achievements in the past Chinese localization.With the further development of the automotive fittings market,the challenges and risks faced by Qingdao SeAH company are also increasing rapidly.As a result of a series of special reasons,Qingdao SeAH company has not yet formed a systematic development strategy plan,although it has been developed for many years,so there are many unstable factors in the future progress.Therefore,this paper takes Qingdao SeAH company as the research object,with the help of the mature development strategy theory and strategic analysis tools,to make a comprehensive arrangement and detailed analysis of its past operation in the Chinese market,hoping that the research results of this paper can provide guidance for the promotion of the comprehensive strength of Qingdao SeAH company,and give some reference for the strategic adjustment and optimization of the related foreign-funded enterprises.