| In oil resource exhaustion and serious environmental pollution under pressures of the automotive industry development road, the traditional more narrow, human stand again in the traffic energy and power system changes crossroads. While cars 100 years of development history, humans never stop the exploration of new energy vehicles, in order to realize the two goals of environmental protection and fuel-efficient car technology is headed in vehicles, energy conservation, energy diversification, power electrification and the direction of development of emissions clean, has developed alternative fuel automobile, hybrid cars, pure electric cars and fuel cell cars etc varieties.Our government attaches great importance to energy conservation, emissions reduction and traffic areas of the sustainable development of the transport of energy, "ninth five-year plan period started implementing" air purification engineering -- clean vehicle action "plan; "Fifteen" spent 8.8 billion launched electric car major projects, "11th five-year plan" period, the state put 11 billion RMB, start implementing the "863" plan "energy saving and new energy vehicles" major projects. At present, our country has preliminarily established with hybrid cars, pure electric vehicles, fuel cell cars for "three vertical and" to motive battery/fuel battery, motor drive system, new material/new parts were technology for "three horizontal" new energy vehicle production technology innovation layout, through close cooperation, our country in the new energy vehicles key technical innovation has made a great progress. "Three vertical and three horizontal" technology for our new energy vehicles layout of the development of the technology and laid a good foundation, a lot of sufficient demonstration run that we have accumulated a wealth of experience, core components of vehicle integrated well proved continuously optimize, design, make various types of new energy vehicles have industrialization conditions. The government encourages new energy vehicle development policies in China, driven by new energy vehicle industry will enter the development of "fast track".Our country new energy vehicles, compared with foreign industrial scale in the core technology and application of the market, mastering the cost control in such aspects as there are many insufficient. New energy vehicle development in initiative, has occupied the limited resources must be focused on a single or a handful of direction, in choosing suitable for China's national conditions of technical route on the premise of key support investment, in a single direction to achieve breakthrough, then capture technology, market, eventually leading the world in the commanding heights of the new energy vehicle industry development trend.The thesis puts new energy vehicles industry development, through various new energy vehicle development direction, a comprehensive evaluation finally choose pure electric vehicles as research object, by industrialization thinking and method discussed. Around the subject, this paper industry economics, strategic management, management theory and sustainable development as the foundation, comprehensive use of theoretical research and empirical analysis, combining qualitative analysis with quantitative analysis and so on many kinds of research method, analyzes the pure electric vehicle industry development environment, predict development prospects and proposed the key development strategy. |
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