Research On The Development Strategy For Changchun Faway Adient Co.,LTD.

Although the automobile industry in China started later than other countries,it has developed rapidly under the support of national policies and the advantages of the Chinese foreign cooperation system.The production volume and the ownership of national automobile have repeatedly reached a new record.Nowadays,the automobile industry has developed rapidly,and gradually becomes the pillar of our national economy,which has made a great contribution to the revitalization of China’s real manufacturing industry and the development of market economy A considerable contribution.With the rapid development of automobile enterprises,the market of auto parts industry in China has also developed.In the early stage of development,the auto parts industry has made rapid development relying on the large-scale demand market in China,with the continuous improvement of business income and the continuous enhancement of comprehensive competitiveness.But with the development of in-depth,market demand gradually saturated,more and more enterprises into the automotive accessories industry,product homogeneity is serious.At present,the development of auto parts industry in China is suffering from a series of problems such as exchange rate competition pressure and inflation with multinational companies.In terms of technology,the lack of product innovation,the weak research and development of cutting-edge technology,and the strategy of domestic production chosen by famous automobile brands in recent years to reduce costs and increase their competitiveness,lead to the increase of competition pressure and cost pressure among vehicle enterprises,and the corresponding competition and cost pressure among parts suppliers also rise.If the auto parts enterprises in China want to base themselves in such an industry environment,they must strengthen their own technology level of product research and development and increase the added value of products to confront various problems.First,we need to solve the existing difficulties and problems,but also focus on the future and grasp the development trend of China’s auto parts industry.So how to maintain the market status in this environment is a major topic that our automobile parts enterprises need to think about and study.Changchun Faway Adient automobile accessories System Co.,Ltd.has a history of more than 60 years.As a leading enterprise in automobile accessories industry,the research on its development strategy is conducive to promoting the healthy development of accessories industry.Therefore,this paper takes Changchun Faway Adient Co.,Ltd as the research object,and uses literature review and case analysis to develop Changchun Faway Adient Co.,Ltd Strategy research.Firstly,the paper summarizes the research experience of the domestic and foreign scholars on the development direction and feasibility of auto parts enterprises from the relevant research of domestic and foreign scholars,and then analyzes the development situation,status and existing problems of Changchun Faway Adient Co.,Ltd.in the process of operation The reasons for the related problems are further combined with the internal and external environment faced by the company’s development,and the SWOT analysis method is used to study the advantages,disadvantages,opportunities and threats of the company’s operation,and then find out the development strategy and implementation direction that the company can take under the new environment.On this basis,the paper analyzes the system guarantee,human resource guarantee,organization guarantee and organization protection The four aspects of obstacle and corporate culture guarantee provide the basis for the implementation of the corresponding strategy of the company.Reviewing the development strategy of Faway Adient company and analyzing the problems existing in its development process will help Faway Adient company establish potential development strategy in the new development stage,and it is of great significance to improve its comprehensive power and strengthen market competitiveness,and also hope to provide some direction for the future development of other auto parts companies The reference of.