Research On The Strategy Of HNA’s People-Oriented Corporate Culture Construction

With the continuous development of the times,employees have become the most valuable assets of enterprises,and the competition among enterprises has become more and more manifested as the competition of human resources.Under this background,the importance of corporate culture construction has become increasingly prominent,how to create excellent The corporate culture has played an important role in corporate culture and promoted the development of enterprises.This has become an important issue in the field of business management.At present,more and more enterprises pay more attention to the practice of "people-oriented" management concept in human resource management and corporate culture construction.How to build a corporate culture that employees are satisfied has attracted wide attention.People-oriented is a basic criterion for corporate culture construction.Whether people-oriented can directly affect the effect of corporate culture construction.At present,many enterprises are vigorously carrying out corporate culture construction,but often because of neglect or failure to achieve people-oriented,corporate culture construction has emerged.The effect is greatly reduced.Therefore,from the perspective of people-oriented,the study of corporate culture construction has important theoretical significance and application value.This article chooses the subject of corporate culture construction to conduct research.Based on the people-oriented perspective,taking HNA as a research case,this book focuses on the main line of HNA’s people-oriented corporate culture construction experience,and comprehensively applies multidisciplinary knowledge such as management,psychology and sociology.Based on the combination of theoretical research and case study,based on the situation of corporate culture in the case of corporate culture construction.The paper adopt the literature research method,survey research method,interviews method and empirical analysis method to analysis the problems and reasons of HNA’s people-oriented corporate culture construction.Finally,the paper puts forward the enterprise-oriented corporate culture construction strategy from four perspectives,which it to support the construction of material culture with the support of the economic strength,improve the construction of spiritual culture with the guidance of ideas,standardize the construction of institutional culture with problems as the guide,and implement the construction of behavioral culture with responsibility as the core.The research of this subject will enrich the research results in the field of corporate culture construction,and will serve as an effective reference for corporate culture construction,corporate satisfaction improvement and cultural identity in relevant industries,thus contributing to the long-term and stable development of enterprises.