The Research On The Design Method For The Digitalised Cultural Products In The Theme Of Kite In Weifang

Based on the principles of Gestalt Visual Perception Organisation,this research refines and transforms the elements of the Kite Culture in Weifang and designs the digitalised cultural products,collectively discovering a new methodology in terms of the design of the digitalised cultural products about the kites in Weifang.This methodology instructs the design of the digitalised cultural products about the kites in Weifang and optimises the process of designing the digitalised cultural products.The purpose is to make a better way for spreading the cultural information and cultural connotations carried by the products,through the designed digitalised cultural products about the kites in Weifang.This research stems from the symmetry principle,continuity principle,similarity principle,closure principle,proximity principle and main background principle in the Gestalt Visual Perception Organisation principles,and explores the extraction of the cultural elements and the subsequent designing method during the designing process of the digitalised cultural products about the kites in Weifang.It first analyses the visual elements in the Weifang kites and the connotations in the applies questionnaires and Richter Scale Method for the selection of the most representative themes among the Weifang kites.Secondly,it generates the design elements that are suitable for the digitalised cultural products based on the selected shape and colour,according to the combination and the variation between elements that follows the principle of Gestalt Visual Perception Organization.With the instruction that based on the principle of Gestalt psychology,which includes the separation and the relation of the overlapping combination,optimising the design of the digitalised cultural products enables the interface of the digitalised cultural products a more reasonable layout,and enables a more convenient.At last,it verifies the method through the practice in the mobile games and the design of the mobile and desktop wallpapers,according to the regularity and the methods in the principles of the Gestalt Visual Perception Organisation.The design of the digitalised cultural products about the kites in Weifang that follows the methods in the principles of the Gestalt Visual Perception Organisation can effectively cultivate the cultural connotations in the products,comprehensively express the value of the native culture,and exclusively promote the visual language.It optimises the design of the interface and the layout of the digitalised cultural products,and visualises the combination between promoting the digitalised cultural products and the regional culture.