"Hi Baoding" Cultural And Creative Design Under The Basic Principles Of Gestalt Psychology

Cultural and creative products is called culture & creation for short.Taking cultures as the basic elements,it re-manufactures and create products through different carries and design techniques,with the important meaning of spreading culture,developing economy and satisfying consumer needs.In recent years,with the increasing material and cultural needs of people,the public began to pay more and more attention to topics related to cultural creation.As an ancient city with more than 3000 years of history,Baoding has always been known as“the South Gate of Beijing” and “the important place of the capital”.The profound historical culture and revolutionary culture provide favorable objective conditions for cultural and creative designs.With cultural and creative products as the carrier,Baoding cultural and creative products are designed and developed to form a cultural and creative brand with local cultural features,thus realizing the promotion and dissemination of Baoding history and culture and activating the public’ s cultural thought and consumption cognition.Taking Principles of Gestalt Psychology by Kurt Koffka and Art and Visual Perception by Rudolf Arnheim as the theoretical support of the research,the author firstly carries out in-depth research on the theories relevant to basic principles of Gestalt Psychology.Through organizing and summarizing the research results and data of Gestalt psychology at home and abroad,using the method of combining theory with practical cases,this paper expounds Gestalt psychology and its basic principles in detail,and applies it to the research practice of Baoding cultural and creative design.From the perspectives of Gestalt psychology and its basic principles,it improves the rational understanding of Baoding cultural and creative design,and provides theoretical guidance for the innovation of cultural and creative products.In terms of the pre-stage theoretical analysis part,the author firstly summarizes the basic concept and origin of Gestalt psychology,secondly,it elaborates and analyzes five basic principles of Gestalt psychology in detail,which has played a supplementary role for the application of the basic principles of Gestalt in cultural and creative design.In the post design practice,the author works out the following three design methods of Baoding cultural and creative products through the summary and analysis of the basic principles of Gestalt,namely to make the audience easy to understand and remember by “simplification principle”;bring the audience’s perceptual pleasure by “Gestalt principle”;strengthen the movement and rhythm of the scene by “heterogeneous isomorphism” and “repetition” in the “principle of similarity”,which brings great visual impact to the audience while ensures the clear transmission of information.Through the application of the basic principles of Gestalt in Baoding cultural and creative design,this paper makes an in-depth analysis and research on people’ s cognitive psychology from the perspective of psychology,and analyzes the real needs of consumers,so as to combine the local cultural elements to create works in line with the public cognitive aesthetics.The research of this topic can provide designers with more theoretical practice and research reference of cultural and creative design,offer better development and opportunities in the future to cultural and creative design,and design cultural and creative products more in line with people’ s cognitive psychology.