Study On The Influences Of Green Entrepreneurial Orientation,Dynamic Ability On The International Growth Performance In Electric Power Enterprises

The structure and overall situation of the world economy have undergone tremendous changes in recent years.Other countries have made significant changes in trade policies with China.More and more companies are engaged in entrepreneurship in the international market,and international entrepreneurship is increasingly attracting the attention of research scholars.Compared with the domestic market,the environmental changes and market competition pressures faced by international entrepreneurs are far more intense.High-speed economic development has long been achieved at the cost of the environment.The contradiction between economic development and environmental protection has intensified.The public’s demand for enterprises is no longer limited to the provision of jobs and high-quality products or services.Changes in the social environment and natural ecology have aroused scholars’ attention to the new entrepreneurial model.In the 1990 s,the model of integrating environmental protection into entrepreneurial behavior has received increasing attention(Bennett,1991;Blue,1990;Berle,1991).With the intensification of the ecological environment,it has become a research hotspot,and green entrepreneurship has challenged the traditional entrepreneurial theory.Electric power enterprises are one of the important sources of air pollution in our country.Electric power enterprises urgently need green technology innovation to improve the environment.In recent years,Chinese electric power enterprises have tried to explore the overseas market in an innovative way,which is different from the traditional way,and to use environmental protection techniques to carry out green entrepreneurship in the international market.Electric power industry is an important industry related to national economic development and social stability.Because of this particularity,the exploration of overseas market for electric power enterprises will face a more severe test.The future development of electric power enterprises is inseparable from green entrepreneurship.This paper selects data from electric power enterprises for exploration and analysis.On the basis of combing and integrating the green entrepreneurship research literature,this paper integrates green entrepreneurship with entrepreneurial orientation and growth performance with international entrepreneurship to explore the impact of green entrepreneurial orientation and dynamic capabilities on international growth performance.Firstly,this paper analyzes the existing research on green entrepreneurial orientation,dynamic capability and international growth performance in the literature review section,and based on this,defines the relevant connotation and dimension used in this paper.This paper analyzes green entrepreneurship orientation from four aspects: innovation orientation,proactive orientation,environmental orientation and social orientation.Dynamic capabilities are analyzed from resource integration ability,organizational learning ability and adaptability.International growth performance is measured by competitive performance and potential performance.Environmental uncertainty is studied using environmental dynamics and environmental competitiveness.Through SPSS23.0 statistical software,this paper explores the relationship among green entrepreneurship orientation,dynamic capabilities and international growth performance,as well as the mediating role of dynamic ability between green entrepreneurial orientation and international growth performance.At the same time,this paper verifies the positive moderating effect of environmental uncertainty between green entrepreneurial orientation and international growth performance.The main contributions of this paper are as follows: First,it reveals the important influence of green entrepreneurial orientation and dynamic capabilities on international growth performance in the process of international entrepreneurship,and introduce green entrepreneurship into international entrepreneurship to make up for the inadequacy of the current theoretical research in this area.Second,it explores the problems existing in the process of international entrepreneurship of electric power enterprises,and provides the basis for promoting the strategy of "going out" of electric power enterprises in China and the growth of this kind of enterprises.