| With the rapid development of China’s economy,technologies such as big data and artificial intelligence are developing faster and faster.In such an environment,manufacturing,as a pillar industry of the country,should also follow the development of The Times.Premier li Keqiang first proposed the ambitious “made in China 2025” plan in March 2015.He stressed that reform and innovation are fundamental to China’s economic upgrading and development.In this environment,enterprises should strive to improve their core competitiveness and brand awareness.GREE is one of the representative enterprises in manufacturing home appliance industry.Always adhere to independent innovation as the fundamental driving force,insists on independent research and development and independent production.The company implemented a destocking policy in 2016 and intensified its research and development efforts.After the remarkable effect of destocking,new products developed by enterprises were successively launched and received excellent response from the market.Therefore,this paper selects GREE as the research object.Analyze the impact of GREE’s R&D investment on enterprise growth.It has strong reference value for home appliance enterprises.It can be seen from previous relevant literature studies that most of the current literature on the impact of R&D investment on enterprise growth is for a certain industry,but few for a specific enterprise.And there is no single conclusion.This paper selects the financial data of GREE from 2016 to 2018 for analysis.The R&D investment amount,the number of R&D personnel and the number of patents are selected to explain the R&D situation.From the financial dimension and non-financial dimension to carry on the concrete analysis,explain the impact of R&D investment on enterprise growth.According to the analysis,GREE’s R&D investment has a direct impact on the profitability of enterprises.It has a positive impact on the enterprise’s development ability.In addition,R&D investment can enhance GREE’s industry status and enterprise visibility.Therefore,no matter from the overall economic background analysis or from its own situation analysis,research and development investment has a positive role in promoting the growth of enterprises. |
