| The healthy growth of enterprises has positive benefits for the enterprises themselves and the society.The research on the growth of enterprises has always been the focus of the academic circle.Enterprise growth path is the trajectory of enterprise growth,and the exploration of enterprise growth path is an important part of enterprise growth research.By exploring enterprise growth path,it can help enterprises to clarify their own development direction,better grasp the market trend,optimize resource allocation,and timely discover the existing problems and bottlenecks of enterprises.However,most of the existing researches on the growth path of enterprises are based on qualitative analysis,and few of them are conducive to the econometric model to reveal the growth path of enterprises.Enterprise growth is a complex process.With the continuous development of empirical research methods,it is necessary to use quantitative analysis and build an econometric model based on historical data to analyze the growth path of enterprises.In this way,the dynamic process and mechanism of enterprise growth path can be described more vividly and accurately,helping enterprises to understand their own growth path and future development potential.Therefore,this paper tries to find specific indicators and models to depict the growth path of enterprises.According to the summary of existing researches and theories,it is concluded that scale expansion,capacity improvement and efficiency improvement are important goals of enterprise growth.Capacity is not easy to be quantifiable,but the level of capacity can be reflected in the relationship between scale and efficiency to some extent.Therefore,the change of scale and benefit is used to describe the growth path of enterprises.At the same time,the formation of enterprise growth path has volatility and lag,enterprise strategy should be dynamically matched with the enterprise growth path.Therefore,based on the dynamic relationship between enterprise scale and efficiency,this paper will establish a dynamic model to explore the fluctuation and change process of enterprise growth path,explore the internal mechanism of enterprise growth path combined with the change of environment and strategy,and evaluate enterprise strategy.In this paper,total assets are used to measure enterprise scale,and performance level is used to measure enterprise benefit.A dynamic measurement model--autoregressive distributed lag modelis established,which is used to explore the long-term internal relationship between scale and benefit as well as short-term fluctuations,so as to quantify the dynamic fluctuations of enterprise growth path.Take Gree and Haier as examples to verify the feasibility of the model.The conclusion is that there is a longterm relationship between scale and efficiency,but the relationship is different in different enterprises.The characteristics of enterprises are closely related to the formation of the growth path of enterprises.The development direction and positioning of different enterprises are different,so the growth path of enterprises will be different.The formation of enterprise growth path is indeed dynamic and lagging;The downward macro environment will have a negative impact on the growth of enterprises.In the case of constant changes in the environment,the enterprise strategy should be changed to achieve a dynamic match with the growth path of the enterprise.By analyzing the impact of the past strategy on the growth path of the enterprise,the advantages and existing problems of the enterprise strategy can be found.Finally,according to the conclusion,relevant suggestions are put forward for enterprises. |
