Research On The Development Strategy Of New Energy Automobile In FAW-VW

With the rapid growth of domestic automobile production and sales,China's consumption of chemical fuels has also increased.Rapidly consumed energy and a highly polluted environment have gradually become prominent issues in the development of human life.With the influence of these two factors and the rapid leap of science and technology,it is imperative to accelerate the development of new energy and energy-saving vehicles.The world's major automobile producing countries realize that the development of new energy vehicles is an inevitable trend of historical development and social choice.In order to encourage the development of the domestic new energy automobile industry,China has implemented the subsidy policy for new energy vehicles since 2010.Since then,new energy auto companies have sprung up in China's auto companies,and China's new energy auto industry is currently in the early stages of development.Imperfect technical levels,inadequate infrastructure,and a lack of prosperity in the consumer market are major obstacles to the development of new energy vehicles.But according to economists' point of view: If the industry is just emerging,all countries are almost at the same starting point,and the formation of core technologies and the creation of brands are relatively easy.This is the case in the field of new energy vehicles.The development of new energy vehicles is a historic opportunity and a leap-forward challenge for China,which has relatively weak relative strength in the traditional automobile industry.The development of a new energy vehicle development strategy is particularly important for the Chinese automotive industry.FAW-Volkswagen Automotive Co.,Ltd.was established on February 6,1991.As the first automobile joint venture in China,its current production capacity has covered five major production bases in northeastern Changchun,southwestern Chengdu,southern Foshan,eastern Qingdao and northern Tianjin,playing a pivotal role in the automotive industry in China and the world.The role.Although the domestic FAW-Volkswagen market share is considerable,the data is limited to traditional cars.Today,with the rise of many new energy auto companies,it is crucial for FAW-Volkswagen to develop new energy vehicles and gradually seize the domestic and international new energy markets,and maintain and increase market share.In short,the development of new energy has far-reaching impact on environmental protection,energy transformation and sustainable development.New energy vehicles are an inevitable trend in the development of the automobile industry.The development strategy of FAW-Volkswagen Automotive Co.,Ltd.has important practical significance.Through PEST,Porter's five-force model,SWOT analysis of the strengths and weaknesses of itself and competitors,as well as internal and external environment,this paper chooses its own development direction and strategic model,and selects the target group according to the current product trend,for FAW-Volkswagen New Energy.A solid foundation for car development.In the current big environment and background,facing the development trend of new energy vehicles,the main problems of FAW-Volkswagen Automotive Co.,Ltd.new energy vehicles at this stage are as follows: new energy vehicles start late,core technologies and infrastructure Difficulties,standard unification are still difficult to achieve,battery recycling is facing difficulties,the infrastructure of new energy vehicle production and government policies are the key to the development of new energy vehicles.Through the policy,economic,social and technical analysis of the PEST theoretical model,the development goals and directions of the new steam-Volkswagen new energy vehicle in the current context are analyzed.Through the Porter Five Force Model to analyze the macro-internal opportunity threats and advantages and disadvantages of FAW-Volkswagen New Energy Vehicle,it is convenient to accurately select the company's development strategy.Through SWOT model,FAW-Volkswagen new energy vehicle technology,avant-garde environmental protection,economic volume and brand advantage,technicians,geographical location,late start disadvantages,policy support,supplier base,market prospects,competitors,The threat of climate and security issues.According to the analysis of the large strategic matrix,the market development strategy,product development strategy and centralized diversification strategy are selected,and the implementation of FAW-Volkswagen new energy vehicle development strategy is guaranteed through human resources,corporate culture and new operation mode.