| Cruise tourism is a leisure tourism economy with high output value and high rate of return,which has the reputation of "floating gold industry on the sea".Cruise travel the industry scale is late in China,so there is still at an early stage of development,but in the "area" peak BBS will cruise tourism as an important direction of our development in the new period,rapid growth in recent years,major cruise companies have invested a lot of capital to the Chinese market,looking forward to take the lead in China market.China has a population of more than 1.3 billion and a vast market,but the tourists who have the energy and time to participate in cruise Tours are mainly middle-aged and elderly people.Therefore,according to the people-oriented service concept of cruise lines,in order to better serve Chinese tourists and satisfy the curiosity of tourists visiting China,they will set up service and entertainment projects that not only have Chinese local cultural characteristics but also are widely recognized internationally.TaiChi is one of the most representative traditional sports cultures in Chinese traditional culture.The ideology of "harmony" and the unity of man and nature has been widely recognized all over the world.It is the most popular sport in the world and has a deep mass base.The combination of TaiChi and cruise travel is the choice of "One Belt And One Road" to promote Chinese culture to go abroad.With the development and communication of cruise ships,TaiChi will make the world know China more clearly and set up China’s image.This paper intends to investigate and analyze the situation of shengshi princess cruises,royal Caribbean cruises,sapphire princess cruises and other cruises through the methods of literature,interviews,interviews,field visits and logical analysis,so as to obtain relevant information and provide some references for the development of TaiChi culture industry in cruise tourism in the future.The results show that "sea TaiChi " has great potential in the development of cruise tourism,which can not only enrich the concept of people-oriented cruise sports activities and provide novel themed services for cruise companies,but also enable domestic and foreign tourists to experience the charm of traditional Chinese culture and promote the further development of "One Belt And One Road".However,China is still in the early stage of cruise industry development,and still needs to strengthen talent echelon construction,especially professional talent construction.In addition,experiential activities with both mystery and challenge,such as push hand,can be introduced into the project setting to overcome the dulland boring skill teaching in the traditional communication mode.Integrate TaiChi culturalindustry and form a set of coherent and orderly industrial chain of TaiChi.The current TaiChi industry will be concentrated to form a complete industrial chain,forming a resultant force and centripetal force.TaiChi focuses on the movement of simple and easy to learn,vivid translation,teaching process interesting and rich.Focus on the connotation of the experience at the same time to enhance their own attractiveness.It is necessary to absorb other age groups to join the wave of learning.For example,we can join the pushing hands fun competition and so on,so that the audience can have a real experience of the TaiChi course.Also can not adhere to the traditional dress restrictions,combined with modern fashion fashion clothing for young children to make training clothes.Form the mode of "online and offline" combination.Relying on the cultural depth of the inland,we jointly create the brand of TaiChi culture.Open up the TaiChi culture for the purpose of the origin of the roots of the line to deepen the impression of tourists on TaiChi culture.And drive the development of relevant industries.It can also be linked up with Confucius institutes to jointly carry out the continuing training and development of TaiChi industry around the world. |
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