Research On Overseas Development Strategy Of Xi’an Tianbao International Engineering Company Under The Background Of "The Belt And Road Initiative"

With the rapid development of China’s economy for more than 30 years,the structural contradiction of economic development has become increasingly prominent.Coupled with the rise of protectionism in some western developed countries,there are serious bottlenecks in resource shortage and excess capacity,and there is no new impetus for economic development.In order to improve these problems,the "The Belt and Road Initiative" emerged.Under the promotion o f the strategy of "The Belt and Road Initiative",the state has formulated a series o f preferential policies and supporting measures,which has brought new opportunities for the overseas development of Chinese enterprises.The suc cessful development of enterprises’ overseas strategy has injected vitality into our economy and created a new economic growth point.When enterprises invest abroad,they not only develop themselves,but also improve the local employment,service and infra structure level,which brings opportunities for development to the host country,and ultimately achieve mutual benefit and win-win situation.While sharing the fruits of China’s development,the countries along the "The Belt and Road Initiative" will also contribute to the construction of the community of human destiny.However,at present,China’s foreign direct investment,especially the investment in the countries along the belt,faces many risks,such as politics,economy,culture,law,enterprise opera tion and so on.Xi’an Tianbao International Engineering Co.,Ltd.,formerly an old state-owned construction enterprise,has a certain advantage in the industry.However,with the change of the domestic competitive market,the domestic market began to becom e saturated.With the implementation of the national "The Belt and Road Initiative",Xi’an Tianbao international engineering company is facing a rare opportunity for development.However,in view of the uncertain factors and risks of foreign competitive environment and the core competitiveness of enterprises,the company faces greater challenges on the road of internationalization and must rely on Strategy.Driving makes enterprises have an advantage in competition.Under the background of the national "The Belt and Road Initiative",this paper summarizes the relevant theoretical basis,and analyzes and studies the overseas development status and exist ing problems of Xi’an Tianbao international engineering company under the background of "The Belt and Road Initiative".According to the company’s overseas development strategy,SWOT analysis,PEST analysis and research data are given.According to analysis.Finally,Xi’an Tianbao international engineering company’s overseas development strateg y optimization proposals and support system are provided,which provides theoretical and practical significance for the company’s overseas development strategy optimization,and provides some reference value for our " The Belt and Road Initiative " research.