New Energy Vehicle Promotion Business Model With Multi-Agent Participation

To promote the use of new energy vehicle vigorously meets the demand orientation of energy-saving and emission reduction strategy and supply-side reform strategy.And it also helps our country's shift of old and new economic growth drives,to achieve the goal of sustainable development.In recent years,China has invested a lot of manpower,material resources and financial resources in the promotion of new energy vehicles,but the effect is not satisfactory.Especially in the field of private transportation,because there are still a few problems in the economy,security,convenience and other aspects of new energy vehicles,the consumers' acceptance and usage rate of new energy vehicles are generally low.Consequently,the promotion process of new energy vehicles is blocked.In response to this dilemma,the role of business model is gaining increasing attention as well as the policy support and technological innovation,which is considered to be an important pushing hand for the new energy vehicles promotion.However,the new energy vehicle promotion business model is a systematic project which involves a large number of factors and complicated connections.The existing correlation research mainly focus on the case analysis of business model by qualitative research,while weak in interpretation for its connotation and systematic study on its structure.Based on the analysis above,this thesis studied the new energy vehicle promotion business model from the perspective of multi-agent participation.The main contents are as follows:First,by combing correlation research about business model and the new energy vehicles promotion,the main influence factors of its promotion were analyzed.And the connotation of new energy vehicle promotion business model was described as a complex value system including multi-agents of users,suppliers and government,which aims at the goal of realizing the promotion value of new energy vehicles.Then,it used the analysis framework of value triangle to construct the conceptual model of new energy promotion business model,with multi-agent participation.By following the main line of "value proposition-value creation and delivery-value realization",this model described the relationship between the multiple agents,so as to reveal the structure of the business model for new energy vehicle promotion.Second,taking Zhengzhou as an analysis case,the system dynamics model of new energy vehicle promotion business model was constructed.It described the feedback relationship between the variables visually in the three sub-systems of value proposition,value creation and delivery,and value realization.Based on the joint analysis of Zhengzhou consumers' preference for the use of new energy vehicles,the simulation scenarios were set up from three aspects: government policy support,energy supply facilities construction,and operation mode innovation.The simulation analyzed the impact of different participant behaviors in the business model on the promotion effect of new energy vehicle.And the operating mechanism of new energy vehicle promotion business model was unfolded.Finally,based on the concept model of new energy vehicle promotion business model and the simulation analysis results,the optimizing countermeasures of new energy vehicle promotion business model were put forward from three aspects,including clearing and definite the value proposition,improving the value creation and transmission capacity,and enhancing the level of value realization.And Corresponding suggestions were also put forward for the multiple participants in the business model in view of their future development direction.To sum up,this thesis has explored the structure and operating mechanism of the new energy vehicle promotion business model.The achievements obtained can provide not only the guidance for related enterprises to make their own orientation and development path clear and correct the management strategies,but also the reference for government departments to optimize the related policy system,which will help to speed up to fulfill the promotion of new energy vehicles.