Research On Development Strategy Of Cold Chain Logistics Of ZTTH

In recent years,with the rapid improvement of the national economic level and people's living standards,the concentrations on food safety are more and more increased,the requirements of fresher food are higher and higher,the needs of refrigerated food are larger and larger.The rapid growth demand of cold chain logistics market brings a big chance for China railway cold chain logistics.As the most important part of cold chain transport system in the country,railway cold chain should have played a vital role.However,the cold chain logistics and transport services provided by railways,due to their own problems in terms of transportation equipment,operation mode,transportation organization mode,informatization,and professional and technical personnel,have made the traditional refrigerated transportation of Chinese railways less timely and have high operating costs.The traditional railway refrigerated transportation has not adapt to the cold chain market demand.Therefore,large amount of cold chain goods are taken by highway or other kind of cold chain transportation.In 2013,along with the success of railway system innovation,the reform constitutes a major opportunity for the potential of carrying capacity.The huge demand of cold chain market,the strongly support of national policy,the development opportunity under the OBOR,and the improvement of carrying capacity,supply a rare space to develop the railway cold chain logistics.This paper takes ZTTH Company(hereinafter referred to as Z Company)railway cold chain logistics development strategy as the research topic,through the use of objective,systematic,scientific methods,in-depth analysis of Z Company railway cold chain logistics development status and existing problems,through PEST,SWOT analysis method,Comparing the characteristics of the cold chain logistics form of competitors,the advantages,disadvantages,opportunities and challenges of Z company railway cold chain logistics transportation are analyzed,and the development direction of railway cold chain logistics is determined.At the same time,from the strategic point of view of cold chain logistics management,the strategy and implementation of Z company railway cold chain transportation are analyzed and studied.The paper puts forward some feasible measures and suggestions on how to improve the cold chain equipment,improve the flow of railway cold chain logistics,optimize the operation mode of railway cold chain logistics,improve the level of informatization,and construct the mechanism of strategic transformation talents to promote the strategic transformation and development of the company.This article has some reference significance for developing specialized railway cold chain transportation,improving market possession and improving enterprise competitiveness,and has realistic significance for the development of Z company's railway cold chain business.