Research On Strategic Management Of Cold-chain Logistics At Crscs' S Branch In Nanchang

Under the perspective of economic globalization,the operation project of logistics industry and the market has improved dramatically,cold chain logistics as a professional strong logistics industry project,in recent years,with the food safety incident frequent exposure,people for the product quality and safety problems,form the high attention now like,therefore,the whole society about the importance of developing cold chain logistics to further improve,especially in recent years,agricultural products cold chain logistics planning and a series of intensive guidance policy documents,cold chain logistics development direction and market hot spot is quite clear.But,according to the present status of the cold chain logistics development in China railway refrigerated logistics enterprises only rely on railway outlets for daily goods sent,does not have its own cold storage logistics base,not realizing the extent of the refrigerated storage,distribution,packaging and other logistics services,products and services of a single,unable to form a complete cold chain,lack of market competitiveness.As special cargo company specializes in railway refrigerated logistics business subsidiaries,cold storage logistics base construction,network planning and construct for refrigeration company daily business has a realistic significance,the cold storage company by traditional railway refrigerated transport agent enterprise to a modern refrigeration logistics enterprise development is a long-term strategic significance.So,based on China railway special cargo nanchang cold-chain logistics to study strategic management as the research subject,is divided into six parts,standing on the strategic point of view to the overall consideration of supply chain logistics management and implementing enterprise overall strategy,and on how to promote the development of enterprise strategic transformation and operational measures are put forward.This paper has some reference significance for developing regional professional logistics park and implementing transformation strategy of traditional logistics company.