Research On Cold Chain Cogistics Development Strategy Of Harbin Bureau Group Company

At present,China's railway cold chain logistics industry has entered a critical development.On the one hand,with the improvement of people's living standards,the demand for food quality and safety is increasingly strong,and people want to eat fresher and healthier food,which brings broad development prospects to China's cold chain logistics industry.On the other hand,the traditional railway refrigerated transportation can no longer meet the market demand in terms of organization and management,facilities,transportation equipment and information services.Therefore,it is of positive practical significance to study the status quo and related problems of railway cold chain logistics in depth and provide practical planning and countermeasures for the development of railway cold chain logistics industry.The development of cold chain logistics in China Railway Harbin Bureau Group Co.,Ltd.(hereinafter referred to as " Harbin Bureau Group Company")is relatively slow,and the strategic research on the development of this industry is still insufficient.Therefore,based on the theoretical support of strategic choice for the development of cold chain logistics of Harbin Bureau Group Company,this paper,through the definition of cold chain logistics and other related concepts,uses the theories of value chain,cooperation and competition,etc.,conducts extensive research on the cold chain logistics market,deeply explores the cold chain logistics industry and railway cold chain logistics transportation situation in China,analyzes the current situation and problems of the development of cold chain logistics of Harbin Bbureau Group Company and uses SWOT analysis to study the advantages and disadvantages,development opportunities and threats of the development of cold chain logistics of Harbin Bureau Group Company,and determines the development strategy suitable for the cold chain logistics of Harbin Bureau Group Company.According to the current development situation of Harbin Bureau Group Company,the strategic position,strategic objectives,implementation path of cold chain logistics development and specific development strategies.it is hoped that the relevant analysis results and suggestions obtained through this study can play a reference role in the development of cold chain logistics of Harbin Bureau Group Company.