Research On The Development And Planning Of Commercial Complex In Emerging And Medium-sized Cities In China Under The Background Of Consumption Upgrading

With the rapid development of China's economy and the continuous improvement of residents' living standards,residents' pursuit of consumption quality and spiritual enjoyment is increasing day by day.A comprehensive and in-depth consumption upgrade is launched nationwide.The commercial complex has the characteristics of compound compound and diversified business,which can meet the growing consumer demand of residents,and is an effective way to improve the living standards of residents and promote the commercial development of cities.Emerging medium-sized cities refer to cities that play a leading role in urban agglomerations and gradually rise in economic development and urban construction.Such cities have a large number,wide distribution and rapid development,which have an important impact on the construction of new urbanization.Therefore,exploring how emerging medium-sized cities can adapt to the trend of consumption upgrading,highquality planning and development of commercial complexes are also requirements for promoting new urbanization.The study first analyzes the development history,status quo and main types of commercial complexes.Secondly,aiming at the status quo of emerging medium-sized cities,this paper analyzes the development status of commercial complexes and their problems in terms of scale,layout,format and image,and takes sample cities such as Jiaxing and Zhuzhou as empirical cases.Finally,combined with the background of consumption upgrading and the needs of emerging medium-sized cities,the development goals and principles of its commercial complex are proposed,and then the specific strategies of reasonable measurement scale,optimization of spatial layout,improvement of functional format and shaping of image features are proposed.This paper analyzes the development ideas and planning strategies of China's emerging medium-sized commercial complexes in the context of consumption upgrading,with a view to improving the commercial system of emerging medium-sized cities,meeting consumer demand and assisting urban construction.