Research On Packaging Design Of Huayao Native Products In Xiaoshajiang Under The Perspective Of Precision Poverty Alleviation

With the development of economy and the improvement of social material level,more and more regions have been built into tourist towns due to their characteristic cultures,which constantly attract a large number of foreign tourists every year.Under the influence of this,the products with regional characteristics are constantly turned into another name card brought back by tourists.Small ShaJiang town is located in the northwest of longhui county in hunan province,the foot of snow mountain is located in shandong,average elevation 1320 meters,the annual average temperature of 11 ? C,abundant rainfall,climate is cool,known as "longhui Tibet".Here is a place where yaohan people live together.As a branch of the yao nationality,huayao mostly lives in the mountains.They live near mountains and rivers and have their own folk customs,especially their unique clothes.In addition to the rich cultural aesthetic connotation,the large-scale cultivation of Chinese medicinal materials has become the pillar industry for the local people to get rid of poverty and become rich.Honeysuckle was granted the honor of "the hometown of Chinese honeysuckle" by the state forestry administration in August 2001,and the local area is rich in red heart wild kiwi and other special products.During study xiangxi in 2014 proposed the "precise,accurate" for poverty alleviation important guiding ideology,the small town of ShaJiang is listed as poverty areas,thus in this context to explore flower yao ethnic culture with small ShaJiang combining the local characteristic products,combined with modern design theory and method,reshaping national brand culture,carrying forward the culture of flower yao,to promote the development of local traditional industries.The methods of subject design and creation are literature research,market research,field investigation,comparative research and brainstorming.The research will be carried out from the following levels: the first chapter discusses the background of the project,the research and analysis of related topics at home and abroad;Chapter two analyzes huayao's characteristic products by means of market research,and analyzes huayao's clothing and customs by means of literature survey and comparative study.The third chapter analyzes the emergence of new consumer culture and consumer groups in the context of targeted poverty alleviation,and then analyzes how to extract the most representative patterns,colors,packaging shapes and materials of huayao to establish brand image and communication.The fourth chapter is the design practice of xiaoshajiang featured products,from the logo,font,graphics,packaging form of publicity application analysis;Chapter five is the conclusion of the article,focusing on the reflection,shortcomings and prospects in the creative process.Through the branded packaging design of xiaoshajiang huayao featured products,the national culture and featured products of xiaoshajiang will be presented to the general public.In the vision of targeted poverty alleviation,the economic development of xiaoshajiang will be driven.There are still some deficiencies in this research,such as the lack of deep exploration into the pattern of flower pattern of huayao nationality.In the future,this research can explore the national culture of huayao nationality from more aspects,better display the brand packaging through modern design language,and promote the development of regional economy and culture.