Development Status And Countermeasures Of New Energy Automobile Industry In Yancheng City

The new energy automobile industry is a new industry,and it is the only way for China’s automobile industry to realize the transformation and upgrading.it is conducive to reducing China’s dependence on oil resources,maintaining national energy security,and protecting China’s ecological environment and realizing sustainable economic development,it has great practical significance and provides an important strategic opportunity for China to leapfrog development from a major automobile country to a powerful automobile country.Since 2010,the state has identified the new energy automobile industry as a strategic emerging industry,and has strongly supported it.a series of policy documents have been issued to support and guide the development of the new energy automobile industry.This paper takes the new energy automobile industry in Yancheng city as an example to study,mainly applies the strategic management theory to carry out the research and analysis,and uses the public policy theory to put forward countermeasures for the development of the new energy automobile industry in Yancheng city.First of all,this paper introduces the research background and significance of this article,summarizes some research and main views of domestic and foreign scholars on the new energy automobile industry policy,and also introduces the basic situation of the development of the new energy automobile industry in major international countries and regions,then the main research contents and research methods are explained.Secondly,the basic concepts and theories are summarized,and the new energy,new energy automobile industry,industrial policy,strategic management theory and market competition theory are introduced.Next,through the social and economic development of Yancheng,the development experience of the new energy automobile industry,the current situation of industrial development,and the industrial policy,the development process of Yancheng new energy automobile industry is sorted out.On this basis,the new energy automobile industry in Yancheng city is analyzed by means of the use of the method,divided into external and internal,from the advantages,disadvantages,opportunities,threats and other four Wei Du analysis,based on the analysis results,in order to better use Yancheng to develop the advantages of the new energy automobile industry,seize the development opportunities,avoid development disadvantages and threats to make development wrong,and use public policy theory to provide countermeasures from clear policy objectives,sound policy systems,and effective implementation,it is believed that the development of the new energy automobile industry should be promoted in terms of publicity and guidance,organizational promotion,policy support,talent support,innovation and entrepreneurship,etc.