Research On Brand Marketing Concept And Commercial Space Design

Nowadays,with the rapid economic development in our country,people's cognition of design and life is also continuously improving.The quality of commercial space has become an important standard for people to evaluate design culture.The design of commercial space environment is not only the design of space but also a marketing plan.Its design system is following a basis-soul,which is the brand.The material level of commercial space is its space layout,materials,lighting and other design elements.However,when the brand involves the real space,the material level alone cannot meet the development of an enterprise brand.More importantly,how does this space design embody the concept of enterprise and brand and the soul of its brand.This paper mainly studies the embodiment of brand marketing concept in commercial space design,solves the problem of " homogeneity" in commercial space design,and launches the research on brand concept to explore the correlation between brand connotation and space design.In this way,we can get the space layout,color,lighting,material and other elements in the commercial space design,how to make the audience feel the brand culture in the first time,and then through the entity experience design system,to achieve an environment atmosphere suitable for shaping the brand marketing concept,so that customers can have a better purchasing experience mood,and enhance the brand influence and product sales rate.