Study On The Localization’s Issues Of Chinese-processing And Manufacturing Enterprises In Vietnam

Under the background of globalization,the competition among enterprises in various countries have become increasingly intense.In order to seek the development space and opportunities for wider goods,maximize profits,extend the life cycle of products,expand the scale of enterprises and international competitiveness,many companies began to transfer to foreign markets for investment operations.However,there are many differences in economy,politics,cultures,customs,and habits in different countries.In order to avoid“acclimatization” and enable enterprises to quickly join the business environment of other countries,localization has become one of the core strategies for enterprises to implement transnational operations in the host country.Since the Chinese government proposed the "going out" strategy,Vietnam,as one of China’s important neighboring countries,has superior investment conditions and has become the primary choice of many Chinese-funded enterprises,especially processing and manufacturing enterprises.This thesis includes five chapters including the introduction.Firstly,this paper introduces the background of economic globalization and the increased investment of Chinesefunded enterprises in Vietnam,the importance of localization of transnational operations in foreign countries,as well as the detailed introduction about the definition of processing and manufacturing enterprises and localization.In addition,it elaborates the relevant theoretical basis of localization,which provides an important theoretical basis for the later research.The number of Chinese-funded processing and manufacturing enterprises investing in Vietnam is increasing.However,there are still some problems in the implementation of localization.Therefore,to a certain extent,it also affects to the competitiveness and economic profits of enterprises,thus affect to the long-term development of these enterprises in the Vietnamese market.this thesis analyses questionnaire survey,issued questionnaires for 18 Chinese-funded processing and manufacturing enterprises in northern Vietnam,and conducts quantitative research on the collected survey data,drew a number of targeted research conclusions.The degree of localization of Chinese-funded manufacturing companies in Vietnam is still not verysatisfactory.In particular,there are still some problems in the four aspects of human resources,culture,production and marketing’s localization.In terms of human resources localization,enterprises tend to focus more on Employment than training;in terms of cultural localization,enterprises tend to focus more on traditional than integration;in terms of production localization,enterprises focus more on foreign markets than local market;in terms of marketing localization,enterprises focus more on foreign exports than local market.Subsequently,this thesis tends to find out the relevant reasons and reference solutions for the localization problems of the above four aspects of the enterprise.I hope that,through the research on the localization of the processing enterprises in Vietnam,it can provide some reference and enlightenment for Chinese enterprises,especially processing and manufacturing enterprises to localize in Vietnam.As well as to provide some theoretical basis and practical guidance for Vietnamese enterprises in the "going out of the country" transnational business.