The Study On The Risk Management Of G Series TV New Product In Company C

In recent years,with the development of personalized customer demand,the life span of electronic products has been shortened gradually.In order to improve the competitiveness of products and finally win the market,more and more electronic manufacturing enterprises take the R&D strategy of new products as the core strategy.Project risk management is an important content of new product development project management,and it is also a very difficult key issue in research and development project management.It is full of risks throughout the life cycle of new product development project.These risks often have an unknown impact on project objectives.which leads the failure of new product R&D projects.Project risk is an uncertain event or condition,and once it occurs,it will have a negative impact on one or more project objectives,such as schedule,scope,cost and quality.The risk may have one or more causes,and if it happens,it may have one or more effects.How to manage the risk of new product R&D project,reduce or eliminate the risk,so as to achieve the expected goals and benefits is a problem that enterprises must pay attention to currently.The implementation of project risk management can help enterprises to achieve the expected goal stably and efficiently,and the whole process follows the principle of the most economical consumption of resources,which can minimize the loss caused by the project risk.To achieve project success,the enterprises should be committed to risk management throughout the project actively and continuously.During the entire project,risk should be actively identified and managed at all levels of the organization,because the project is at risk once launched.If risk management is not actively carried out in the process of project advancement,those unmanaged threats will cause even more problems.Therefore,the project risk management is necessary in the process of new product research and development.But at present,the project risk management is still in the initial stage in the electronic manufacturing industry of our country,and the research on the risk analysis technology is undeveloped.This paper takes the risk management of the G series color TV products R&D project of Company C as the object,starts from the R&D process of new color TV products,and takes some theories of project risk management at home and abroad as the basis.Firstly,this paper introduces the background of Company C and the R&D of G series TV product project,summarizes the existing problems in risk management of product R&D project of Company C according to its present situation,and starts from the basic research of project risk analysis.This paper summarizes the general process of project risk management,and then analyzes and studies the risk identification,risk assessment,risk response and risk monitoring of the R&D project process of G series color TV products based on the theory of risk management.Delphi method,fish bone graph method and brainstorming method are used to collect and identify the risk factors of G-series product R&D project,and then the risk factors of R&D project are evaluated according to the w'eight of influence degree by using analytic hierarchy process(AHP).The corresponding risk response strategies and the concrete measures for monitoring the key risk points are proposed.Finally,according to the results of this study,some reasonable suggestions for the risk management of the product R&D project of Company C are put forward.Through the research on risk management of G series color TV product R&D project in Company C,the risk management of new color TV product R&D project is studied by means of combining theory and practice.so as to make it develop new product.There is a set of system standards for risk management of the project to achieve the smooth development of new color TV products.At the same time,it provides some references for related industries to help domestic color TV R&D enterprises to improve the understanding of risk management and improve the level of risk management.So as to remind color TV R&D enterprises to pay attention to R&D risk management and facilitate the promotion and application of R&D proj ect risk management theory in China.