Research On Development Strategy Of CSJ Co.,Ltd.

CSJ Co.,Ltd.is an automobile distributor group company that located in the city of Zhongshan,the province of Guangdong.CSJ has a good foundation in running automobile business and it has strong market competitiveness in Zhongshan.With the changes in the external environment,the some internal problems of CSJ have been exposed.Automotive distribution industry is a fully competitive market,the possibility of outbreaking in this market is very small.In 2016,the policy of cutting automobile purchase tax by half have consume part of the 2017 automobile purchasing power in advance.The development of new distribution channels such as the Internet channels are challenging the traditional automobile distribution industry.On the current situation of CSJ,the growth rate of after-sale repairing is reducing,the automotive aftermarket business is not improving,and that makes the profit margins of CSJ going bad.If appropriate adjustments are not be made,the company will face a greater crisis in the future.Based on the theory of enterprise strategic management,and the detailed analysis of the internal and external environment of the company,this paper puts forward some feasible suggestions for the development of CSJ Co.,Ltd.And then,put forward some relevant strategic implementation measures,including the adjustment of the organizational structure of the company,the compensation incentive policy and human resources planning,etc...