Research On The Key Link Of The Early Development Of The Urban Complex Project

The concept of urban complex and its concept is a hot topic nowadays.Its development is a complex systematic project,especially the control of key links in early development,which plays a key role in the success or failure of urban complex development.Based on the related research and theoretical analysis of urban complex at home and abroad,this paper classifies various urban comprehensive embodiments and puts forward the value of urban complex.Through the study of the experience of the early development and management of the urban complex project,we can provide some reference for the subsequent development of the urban complex project.In this paper,using the basic theory of "city complex",starting by location,from the Ningbo Volkswagen Plaza project location,project planning and design,project operation,the use of scientific project management theory,"Raffles City" of the city complex in Ningbo specific commercial real estate environment,in-depth analysis and summary,summarized its success the experience and practice,for the emerging city complex construction in the project selection,project scope management,quality management and operation management to provide reference,so that it can be more accurate in the future planning in the process of project construction,project construction project management more scientific,operation more efficient,to reduce the project in the development process the risk of finding out a set of Chinese with special commercial positioning of the city complex operation and management methods.This paper is divided into five chapters: the first chapter is the introduction,which describes the background,purpose and significance of the research,and summarizes the research contents,methods and ideas at home and abroad.In the second chapter,the concepts,characteristics,types and values of the urban complex are expounded.The third chapter is the analysis of the main problems and the key link of the early development of city complex project,expounds the city complex project in recent years in the development background of our country,the main problem facing the project development restriction factor analysis and key project development.The fourth chapter is the key part of the early development of Ningbo Raffles Plaza project analysis solution and process,from project selection,project location,project scope management,project positioning and planning and design,project quality management,project management and project operation,project investment analysis,summed up the Ningbo Raffles Plaza project performance the development and management experience,and put forward the suggestions and Countermeasures on the development of the city complex.The fifth chapter is the conclusion and the prospect.