Research On New Product Development Process Optimization For Autonomous Passenger Vehicles Of BE Company

China's auto industry has become one of the leading industries that support and stimulate the sustained and rapid growth of China's economy,and accelerates the shift from “growth rate” to “growth quality”.The automobile industry is entering the era of deconstruction and reconstruction,and the industrial structure is changing.The new automobile industry pattern centering on individualized consumption and travel services will gradually take shape.Travel service operators and hardware management operators will drive the new industry structure further change has taken place.The core issue of new product development is how to develop products that meet the needs of users with the shortest cycle,lowest cost and highest quality.In the current market competition environment,auto companies need to develop a variety of models at the same time to meet the needs of different market segments.At this time,the research and development of products needs to rely on efficient product development processes to ensure that all fields work correctly.Things.The process of new product development is based on the organization of the enterprise,integrating advanced technology and resources of all parties,and implementing Lean design based on the realization of user needs.Companies should use processes to clarify what should be done in each stage at different stages,how to divide and collaborate,how to advance and make decisions,and thus ensure that the explosive products that meet the needs of users can be created.This paper systematically reviews the relevant theories of product development process management,and conducts a comprehensive and systematic investigation of BE's current product birth process,summarizes the problems existing in the current process and conducts in-depth analysis of the causes,and proposes to establish to meet customer needs.The development process is oriented,based on the synchronous engineering,lean design system and integrated development system to carry out targeted improvement of the existing product birth process,and improve the product birth process design from the aspects of capability improvement;system construction and process improvement were taken to ensure that the improved process was implemented smoothly.As a typical state-owned enterprise,and also a once leading company in the field of China's independent passenger vehicles,it has important reference significance and reference for BE's current problems,the direction of transformation and the measures for optimizing the birth process of products for the development of the entire Chinese automobile brand.