Study On The Strategy Of Jiangxi And Guangdong High Speed Development

Since the implementation of the 13 th Five-Year Plan,China's macroeconomic development has been stable,and supply-side structural reforms have continued to advance.Based on this,the development of expressway company business has ushered in a good development opportunity.Based on the macro-policy perspective,the 19 th National Congress of the Communist Party of China put forward the goal of building a strong transportation country,and specifically pointed out that China should build an infrastructure transportation network based on railways,highways and waterways.The Central Economic Work Conference has further deepened the current economic development,and the economic development has turned from a high speed to a high-quality development stage.Based on the development of the industry,transportation is the foundation of the economic development of the industry.With the continuous improvement and upgrading of the current consumption structure,the industry is also facing a new development level,and passenger and cargo transportation are changing in both supply and demand directions.It can be said that the timing and driving force for transformation and development are sufficient.Based on this perspective of Jiangxi Province,Jiangxi is vigorously optimizing the industrial structure,improving the strategic investment direction,optimizing strategic investment objectives,guiding rational investment and key investment,realizing industrial upgrading and enhancing economic strength.Jiangxi Minyue Expressway Co.,Ltd.(hereinafter referred to as “Yuyue Expressway”)is the only road listed company in Jiangxi Province.Under the above-mentioned macro and industry micro-environment,Ganyue Expressway combined with its actual development,clearly recognized that the traditional strategic development model may be out of date for the current company development,especially in the face of the company's transformation and upgrading and industrial upgrading.The income structure is single,the new profit point has not yet formed,and the diversified business structure is still fully formed.There are many losses and profit points under the old business model.Therefore,in the current and future time,strengthening the competitiveness of the industry,creating new profit points,and opening up a diversified business structure have become the top priority of the transformation and upgrading of the Fujian-Guangdong Expressway.Taking the Ganyue Expressway Company as the research object,this paper firstly analyzes the theory with the strategic management and diversified development strategy theory as the support.Secondly,combined with the current strategic measures for the diversified development of expressway enterprises,the internal resources and external environment of Ganyue Expressway Company were analyzed in detail.Further,the SWOT analysis method was used to understand the company's strengths and weaknesses and opportunities and challenges.Finally,based on the actual situation of the company,the objectives and specific implementation measures of the company's diversified development strategy are drawn,and a series of safeguard measures are proposed for the company's diversified development measures.Through the research on the diversification strategy of Ganyue Expressway Company,the development direction and target measures of the enterprise can be further clarified,and the diversified model of the same type of company can also be used as a reference.