The Application Of Huian Culture Symbols In The Design Of Local Seafood Packaging

Cultural and creative industries have become an important way to promote regional economic development,Fundamentally speaking,cultural creativity is not only the preservation of the long history and culture,It is also a kind of innovative ideas on the basis of the original material,so as to adapt to the needs of the times.Creative culture of the region can produce unexpected economic benefits and become the soft power of the economy.Huian county is located in the southeast coast of China,with a long history of marine culture.Under the influence of the coastal environment,there are different regional cultural characteristics,Different regional characteristics to create a unique cultural creativity.Marine culture,folk culture,Minnan architecture,food culture,carving art culture,are all Huian cultural aspects.This paper analyzes the current situation of domestic and foreign seafood packaging design,Through on-the-spot investigation,the local impression,and then through the impression of "reproduction" design.Based on elements and composition theory,designing the.Packaging visual communication aspect.Through processing Huian scene image,pruducing the main pattern of building and fishing boats;The element is extracted from the image of Huian as a brand identity;Excavate the cultural heritage and design the text of product information;In the grand Huian cultural material can be found in the subtle graphics elements,through deconstruction and reconstruction,we can create a new graphic,And these graphic in the new round of decomposition and combination creat new graphics,this is the secret of creative graphics.As long as the accumulation of experience and beauty,The design is not random and non controllable,and its scientificity and guidance become possible.