Research On Development Strategy Of AD Architecture Design Institute Co.,Ltd.

Since the Third Plenary Session of the 18 th Central Committee of the Communist Party of China,the reform of China's economic system has entered into the new situation of comprehensive reform,while architecture design institutes and architectural consulting companies,which possess the attributes of traditional public institutions,gradually transform into limited companies that possess the attributes of joint stock companies.With the changes of the attributes of institutions,the development strategies of enterprises that have just completed restructuring and transformation have changed significantly.How to adjust the development strategy of an enterprise according to the changes of objective environment,adapt to market competition and the change and adjustment of policies and realize the sustainable development of architecture design institutes after restructuring has become an important research topic in the field of strategic management of enterprise.Taking AD Architecture Design Institute Co.,Ltd.as the study object,this paper comprehensively introduces the basic information,the current development stage and primary mission of the company.Based on the current development status of the industry,this paper takes enterprise development strategy as the theoretical basis,adopts PEST analysis model and the Five Forces model to comprehensively analyze the external and internal development environment of the company and utilizes SWOT analysis model to analyze its strengths,weaknesses,opportunities and threats to finally determine its development strategy.According to the development direction of the company,this paper determines its vision,position and goals,correctly positions its strategic goals and strategic focus and determines the development strategy of the company,that is,to develop into a leading,integrated,platform-oriented and distinctive urban construction consulting service provider.The strategy of horizontal integration,market development strategy,market penetration strategy,product development strategy,and related diversification strategy are discussed in detail.Finally,the implementation of AD's development strategy is guaranteed.