Gansu Architectural Design Research Institute Co.,Ltd. Research On Development Strategy

With the continuous economic reform in China,economic growth has changed from quantity growth to quality growth.The market demands for architectural design are increasingly diversified,and the competition in architectural design market is increasingly fierce.Faced with the fierce competition in the market,how to make full use of the external environment,formulate corresponding development strategies and implementation measures,and maintain lasting competitiveness,according to their own internal resources,is a problem that every architectural design enterprise must face in the process of development.This paper chooses Gansu Architectural Design Research Institute Co.,Ltd.to study its development strategy.Firstly,it introduces the background and significance of the research,the content and method of the research and the research framework.Secondly,the theory,elements and research tools of enterprise strategic development are briefly introduced.Thirdly,it summarizes the development of architectural design industry,including the development of domestic and foreign architectural design enterprises and the status quo of Gansu Architectural Design Research Institute Co.,Ltd.and the problems in the development process.Then,the macro-environment of Gansu Architectural Design Research Institute Co.,Ltd.is studied with PEST model,the market environment is summarized,and the competitive environment is deeply studied with wave force five-force model.At the same time,the internal resources,capabilities,core competitiveness and corporate culture of Gansu Architectural Design Research Institute Co.,Ltd.are deeply analyzed.SWOT analysis method determines the strategic choice of Gansu Architectural Design Research Institute Co.,Ltd.Finally,according to the strategic choice of Gansu Architectural Design Research Institute Co.,Ltd.,the implementation measures are formulated,including the improvement of design quality and service quality,the strengthening of internal management,the improvement of human resources management,and the strengthening of information construction.Through the experience of Gansu Architectural Design Research Institute Co.,Ltd.and the mastery of strategic management theory,this paper puts forward some suggestions for the future development of Gansu Architectural Design Research Institute Co.,Ltd.However,because the strategic development of Gansu Architectural Design Research Institute Co.,Ltd.covers a wide range of areas,involving rich information,due to my incomplete collection of information and data and my limited level,there are still many deficiencies in the paper,and experts are invited to give approval and correction.