Research On Development Strategy Of Geotechnical Institute Of A Design Institute

In recent years,under the influence of national policies and industry competition environment,many domestic survey and design enterprises are actively looking for a way out.They are looking for their own development direction in the new situation.All of the enterprises want to achieve long-term stable and healthy development.A Design Institute is a state-owned enterprise who is focus on architectural design in the survey and design industry.The geotechnical institute belongs to A Design Institute is mainly engaged in geotechnical engineering.Through years of experience,the company has accumulated a large number of results and technical resources.The geotechnical institute has been established for a few months.The environment of engineering investigation industry is changing,and the geotechnical institute needs to seek its own development path.In this paper,the geotechnical institute will be the research object,and all analysis will be based on strategic management theory.The writer will analyze the macroenvironment and industry environment of the geotechnical institute.And the strengths,weaknesses,opportunities and threats of the geotechnical institute will be summarized based on the environment analysis,executives interview and SWOT analysis.After a series of analysis,the strategic targets of the geotechnical institute will be summed up as: focus on product line,upgrade professional level,adhere to diversified development,restructure the department,scale expansion,adhere to the market “based on Shanghai and layout of the nation”,turn the geotechnical professional into characteristic brand of the company and competitive professional institute in the industry,and strive for revenue growth by more than 20% in three years.The paper will put forward five strategic measures to ensure the strategic targets enforced: 1.Expand professional qualifications and business cope;2.Adjust the business undertaking mode and improve the independent management ability;3.Expand scale of the department and emphasis on recruitment and training;4.Achieve product differentiation by strategic alliances;5.Enhance research and development technology and management level and strengthen research and development investment.Finally,the paper will put forward four effective safeguards in terms of security system,evaluation system,talent cultivation and risk prevention.