Jining Simedarby Port Market Strategy

With the continuous development of regional economy surrounding the big canal of the big canal surrounding economic zone with its unique location advantage,economic complementary advantages has become the focus of national economic zone.with the emphasis on the value of canal navigation,the investment of the big canal infrastructure has been increased which has promoted the development of the port around the canal.the construction of the south-to-north water diversion project has brought more development opportunities for the development of the port.in this situation,the canal port has been vigorously developed and the competition is increasingly fierce.the research on marketing strategy of canal port is becoming more and more important,at present,the canal is only accessible to the south of jining in shandong province,so the port development of jining is endowed with advantaged location advantages.and with the continuous development of jining economic,radiation surrounding the location such as henan,region the strong demand for resources jining port development into the fast lane,for the whole year of 60 million tons in 2016.it operates more than 12000 vessels,it was large scales with few competitors in the early stage.and it was profitable.based on the present situation of the port,this article analyzes the marketing situation of jining sime darby.port and its marketing situation.on this basis,aiming at the existing problems in port of the sime darby marketing.7Pmarketing theory for reference to the port of sime darby port geographical position pricing product strategy sales promotion and put forward some suggestions for improvement,at last the author puts forward some suggestions on implementing the marketing strategy.