Research On The Development Strategy Of Shandong San Jian Construction Engineering Company

Construction industry is an important part of China's economic development.Since the Reform and Opening-up in 1978,Construction industry has ushered in rapid development in China.Later,the global financial crisis has been at a low situation due to the outbreak of the US financial crisis.With the reduction of fixed investment in national economy,the development of China's construction industry has slowed down.With the national "The Belt and Road" construction,the coordinated development of Beijing Tianjin Hebei,The Changjiang River economic belt development strategy of the three to promote the deepening of construction industry in the "13th Five-Year" beginning,construction industry ushered in a new round of development opportunities.The Shandong SanJian construction engineering company(The following abbreviated "Shandong SanJian company")is one of the most competitive construction enterprises in Shandong province.This paper collect and collate data from Shandong SanJian company by consulting relevant literature on strategic management theory at home and abroad.By analyzing the company's resources and capabilities,the advantages and disadvantages of Shandong SanJian company are summed up.The current external environment of the enterprise uses PEST,SWOT,Potter five force model,value chain analysis and other strategic tools to analyze the opportunities and threats of the Shandong SanJian company.On this basis,the SWOT analysis method is used to obtain the strategic path which is most consistent with the development of the enterprise,clarifying the strategic objectives of the enterprise at the present stage of development,and putting forward the strategic implementation methods and strategic priorities,and making a comprehensive development from the aspects of security management,financial management,capital management,legal management,quality management,and scientific and technological management.The strategy implementation guarantee system should support the implementation of development strategy.According to the research and analysis,the Shandong SanJian company is the most suitable for adopting the growth strategy,taking the building business as the development base,taking the investment and infrastructure business as the growth way,extending the upstream and downstream industrial chain,expanding the operation scale,forming the integrated development.This study is expected to point out the direction for the "13th Five-Year" development of Shandong SanJian company and provide a reference for the development strategy research of China's construction engineering enterprises.