Cultural And Creative Product Innovation Design Of Guanshan Three Countries

With the development of social economy,people's living standard is also constantly improving,people pay attention to the material basis of life also begin to pay close attention to the spiritual life is rich,various cultural characteristics experience pavilion built also attracted more and more people to visit,in order to improve personal literacy.For cultural consumption consciousness ascend,drive the cultural consumption level rising,promote the prosperity of the domestic market of cultural creative industries,for experience hall,culture creative products in day-to-day operations experience hall occupies a very important part of,not only can bring economic profit by the experience,and can achieve as a carrier of the culture experience pavilion.For consumers,cultural and creative products are a continuation of the experience process and a reflection of consumers' pursuit of spiritual culture.China's three kingdoms historical culture as the theme of the tourism resources are abundant,and the mountain of The Three Kingdoms experience pavilion as the first domestic three kingdoms culture as the theme of the pavilion,is that it is science and technology research and development to build its unique "scenic spot".The author had the opportunity to participate in the mountain of The Three Kingdoms experience pavilion culture creative product innovation design,in the process of innovation design practice,the author first of all,by the method of field investigation and collect net of domestic theme culture creative products to the market demand research,and analyses some representative scenic spots in,and then realized that the current domestic theme culture creative product development overall demand and the existing problems.Then from the environment of domestic three kingdoms culture tourism boom positioning to the mountain of The Three Kingdoms experience pavilion,and as the foundation of project,field research in The Three Kingdoms in barrier experience pavilion,theme pavilion,pavilion pavilion culture characteristics,and the product management present situation,the development status quo,in view of the status quo and analysis the reasons of the existence of problems,and provide the reality basis for culture creative product innovation design.Comprehensive early market demand research and field research project,puts forward the innovative design practice strategy,namely the development of cultural creative products interactive experience strategy,rich cultural creative product educational education function and interesting strategies.With questionnaire survey data for the reality basis for design positioning,based on the theory of innovation design practice strategy design.guidance,put forward the three experience in barrier pavilion culture creative product innovation design of the concrete design and plan,namely the development conforms to the three theme culture,interactive and educational function of education,interesting cultural creative products,finally realizes the mountain in The Three Kingdoms experience pavilion culture creative product innovation design.