The Design Of Cultural And Creative Product Packaging Of "Intangible Cultural Heritage" Of Guangxi Huashan Rock Art

Guangxi Huashan Rock Art was rated as intangible cultural heritage and known throughout the world at the 40 th session of the UNESCO World Heritage Committee on July 15,2016.As a treasure of precious artistic culture left behind by ancient Chinese Zhuang ancestors,it records its ardent pursuit of life and its respect for nature,with its unique geographical location and mysterious painting methods.This issue cuts into the current policy of encouraging the development of cultural and creative undertakings combined with non-inherited inheritance,and it is rare for the cultural and creative products and packaging designs that are based on Huashan element and are associated with non-genetic inheritance in the current market.The status quo to solve two problems: First,solve the application of the visualization of Huashan culture of "intangible cultural heritage".Second,enrich the types of packaging for tourism peripheral products in the Guangxi Huashan Rock Art.“HUASHAN'S GIFT”---the Cultural and Creative brand of Huashan is a virtual brand.Cultural and creative products are divided into two types: stationery and specialty foods.While striving to make products regain the charm of traditional culture,it also caters to the needs of the younger generation of consumers seeking stylish new products.In the design of graphics,the reconstruction ofHuashan graphic form is the core element of decorative vision.In the concept of design creation,the inheritance of intangible cultural heritage,the historical and cultural background of Huashan and the key elements of the beauty and form of pattern design are taken into consideration.Research on graphics for induction and refinement.In combination with the modern network new media H5 propaganda method,the product and packaging itself is the second time to spread the brand of“HUASHAN'S GIFT” and Huashan intangible culture.The third and fourth chapters of this article are practical presentations of Huashan elements applied to the cultural and creative product packaging design that contains the culture of Huashan that promotes intangible cultural heritage.This reflects the whole process from theoretical research to practical application and exploration.Through concrete practices,the full text improves the feasibility of inheriting the intangible cultural heritage of Guangxi Huashan Rock Art in design and creation,and demonstrates the national cultural charm and national character of Zhuang people on the package.This not only explores an effective way for inheriting intangible cultural heritage of Huashan culture,but also provides practical case support for the active development of this type of cultural and creative design theory.