Research On Packaging Design Of Intangible Cultural Heritage Products

It is a simple and practical mold for people to make pasta.It contains rich cultural connotation and carries the emotions and wishes of the local people.It is a concrete expression of regional cultural characteristics and traditional aesthetic consciousness.It is of great significance for the study of Chinese traditional folk art modeling system.Wangjiage village is the birthplace of Qingdao Mozi.It is said that the production technology of Qingdao Mozi has a history of more than 200 years.It was selected into the intangible cultural heritage list of Qingdao in 2012.With the continuous improvement of living standards,more and more consumers begin to choose handicrafts and cultural products with ingenuity,which brings about a new opportunity for modern development.Kawamura must return in the form of surpassing her own value in order to integrate into the development of modern society faster.Packaging design is an important part of the modern development strategy of intangible cultural heritage,and an effective means to promote the sales and development of intangible cultural heritage products.Through the market research,we found that the packaging used in the product sales has some problems,such as weak identification awareness,lack of pertinence in design,single type and so on.In order to solve the problems in the packaging design of gecunezi,this paper carries out theoretical research from the application value,design methods and influencing factors of packaging design of intangible cultural heritage products,and combines the theoretical research results with gecunezi’s own characteristics and development status,makes a reasonable and scientific packaging design orientation for gecunezi,and finally passes all the theoretical results through the design Materialize the practice.Through packaging design to enhance the overall value of products,enhance the competitiveness of intangible cultural heritage products in modern development,and promote the inheritance and development of Chinese excellent traditional culture in modern times.