| “Re-poor education can not be poor,and then the children can not be bitter”,this slogan promised by government to proof the importance of education,development of school bus fit to this approach exactly.High frequency of school bus traffic accident snatch the eyes of whole society,also promote the government to proceed relevant legislation/law.Different corporations have different thoughts of school bus,but some viewpoints are common such as “ safety guard,release the school area traffic jams,a public transportation,energy saving”,some educator deem that school bus is a culture of equality by take same vehicle,same school uniform,this to benefit the student to raise character of kindness/peace instead of arrogance/inferiority.China has 160 million preliminary/middle students,with policy of allowance of 2nd kid effectiveness,this number will increase definitely,but the qualified school bus is limited as a reality,this situation will bring huge demand(million size)of school bus and will be great opportunity for school bus manufacturers.China has appr.100 school bus manufacturers,western developed countries also interested in this huge market and look for cooperation apportunities.It's a major task for school bus maker to find out a effective marketing strategy.Per internal/external circumstance,Through SWOT analysis,this thesis probe into opportunities and threats what Yutong school bus facing base on the advantage and weakness,consequently bring a solution for marketing strategy.Aim at domestic school bus operation mode,with collecting and investigating of existing documentation,modern enterprise innovation management method,government supporting situation,Yutong position in the field,this thesis deeply analyze the marketing status,and work out a marketing strategy solution by means of pull ahead the target before market significant growth.This thesis clarified development route of Yutong school bus,also could be quoted as school bus field strategic management. |
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