Research On The Development Strategy Of Shenzhen Expressway Ltd

Shenzhen Expressway Company Ltd was founded in 1996 which mainly engaged in toll roads and road investment,construction and management.The company has a total of 16 highway projects which owes to it and the number of the mileage of highway investment by the equity conversion ratio of is about 413 km.until 2015,after nearly twenty years of development.Shenzhen municipal government increases the intensity of the repurchase of the highway with the policy of the toll road industry continuous adjusting,a series of problems about the company's internal resources and capabilities presents,Shenzhen Expressway Company Ltd has a full recognition of the industry operation according to the development situation and the business changed environment,and timely adjusting and formulating a new development strategy,achieving sustainable development is an important problem for itself,this is the starting point of this paper.The paper applies the theories of strategic management with PEST and SWOT analysis tools,sets the development strategy of Shenzhen Expressway Company Ltd as an object,analyzing the external environment from the macro,industry to regional business,analyzing the internal environment from the company's resources and core competence,and identifying the opportunities,threats,advantages and disadvantages that it faced,and looking back at the previous strategy,formatting of the SWOT matrix.Based on this,arriving at a conclusion that it is necessary to adjust the strategic,and explicit the market positioning,development model and the business focus of the work,determining the main line of strategic "persevering in the market-oriented and innovation driven,grasping the opportunities of the times,consolidating and improving the toll roads industry,actively exploring and determining the direction of the new industry and achieving the company's sustainable development" and strategic objectives including financial indicators and non-financial indicators,approaching the territories of the city's environmental protection,urban traffic industry and characteristic industrial real estate development with PPP or other various entrance way to achieve implementation.Finally,bringing about specific measures to achieving the implementation of the company's development strategy,from the aspects of financing ability,group structure,incentive mechanism,governance mechanisms and employee development.The research conclusion provides certain reference for Shenzhen Expressway Company Ltd development strategy formulation as well as related expressway operating company's strategy formulation.