Study Of DSIC Ship Recycling Co.,Ltd Green Recycling Marketing

Ship recycling is scarping old vessel and recycle the scarped materials,that is why ship recycling industry is called circulating industry.However,old operation method of traditional ship recycling company has great disadvantages,such as beaching which is widely used in South Asian ship recycling companies would bring great pollution to the environment,as well as large quantity of casualties.Nowadays,each government and entity pay more and more attention to environment protection and HSE policy,international organizations such as IMO,ILO,European Union issued a lot of protocols,management policies and laws on ship recycling.And all ship owners and shipyard shall follow these requirements to develop a greener and safer method.The four main ship recycling countries are China,Bangladesh,India and Pakistan.As one of the four main ship recycling countries,in accordance with the global ship recycling policy,Chinese government put more effort in ship recycling industry and make a lot of preferential policies for green ship recycling companies.All the effort has been approved as effective.However,on one hand,the cost of forming green ship recycling process is very high,on the other hand,domestic steel needs very low under current international economic situation,the price of steel scrap is very low,DSIC steel is in a very dangerous and embarrassing position.By analyzing the current domestic and international market and comparing the traditional ship recycling company in South Asia and new green ship recycling companies,take DSIC steel as an example,give suggestions on green ship recycling marketing.