Research On Competitive Strategy Making Under Resource Priority Perspective

Influenced by the international economic environment in the post financial crisis period and the large number of newly built ships,the shipping freight index has been at a low level,and the international oil price continues to rise,which leads to a substantial increase in the fuel cost of shipping companies.The shipping industry is in a very difficult time,and the business development of major fuel companies is also affected by the macro environment.In the situation that the competition space relying on the quality of goods and the perfect logistics system is becoming smaller and smaller,the major oil companies want to improve their own competitiveness,they need to develop a reasonable competitive strategy guided by their own resources.Taking ABC company as an example,this paper introduces the Enterprise resources,including natural resources and social resources,analyzes the competitive advantages of ABC company formed by relying on resources,and clarifies the strategic opportunities of ABC company.Secondly,this paper analyzes the current market competition situation of ABC company and designs the competitive strategy.Through value analysis,scarcity analysis,non imitatability and non substitutability analysis,we get ABC resources and understand the basic situation of ABC company's market competition.Through the PEST analysis to understand market macro situation five model analysis,mastered the ABC company existing competitors in the industry competition ability of the ability of potential competitors into the substitute alternative suppliers bargaining power of the bargaining power of the buyer to laid a solid foundation for the establishment of competitive strategy on the basis of ABC company resources present situation,made the competitive strategy of ABC company in the end,in order to ensure the smooth implementation of competitive strategic resource guide to,this paper formulated the organization's financial resources management ability of enterprise culture safeguard measures Through the formulation of competition strategy and safeguard measures,it aims to improve ABC's core competitiveness and provide some experience for other fuel companies.