Research On Marketing Strategy Of TD Company

Indoor air pollution is endangering people’s health,which is also the product demand market that the country and consumers focus on.In 2020,the country will frequently issue the "Indoor Environmental Pollution Control Standard for Civil Construction Engineering" GB50325-2020 standard,which clearly stipulates that it does not meet the standard control requirements.,It is strictly prohibited to be delivered for use.There are seven pollutants controlled by the national standard,including three benzene series.Benzene series pollution is an air pollutant that is extremely difficult to control.The general air pollution control products in the market can only remove formaldehyde,so that air pollution control products Once again baptized by the market.Since 2006,TD company has developed air pollution control product technology,invented AMT odor decomposition technology product,and solved the problem of benzene series pollution control.The product technology has been evaluated as "international advanced" by national experts.At the same time,TD Company was selected as the editor-in-chief and industry training guidance unit of my country’s "Indoor Air Pollution Control Service Specifications".TD’s scientific research and invention deeds have been reported by People’s Daily Economic Weekly,CCTV,China Science and Technology Daily and several media,and its invention technology products have been selected into the National Science and Technology Achievement Database and introduced by China Quality Network.This thesis takes TD company as the research object,and adopts the method of combining theory and practice,qualitative and quantitative to conduct research.The research contents include: air pollution control market operation environment and product users’ purchasing needs;the content of market competitive advantage construction to meet product users’ purchasing needs,ways to promote product sales.Through the research and analysis of the thesis,the key to the survival and development of an enterprise is that the company’s products must meet the needs of the market and users.The basis of product marketing is the market competitive advantage of the product that meets the purchase demand.The market competitive advantage comes from brand image and product research and innovation capabilities.Through research,build a research and analysis model for TD company’s marketing strategy suitable for scientific and technological innovation enterprises,take corporate brand,product and customer resources as marketing infrastructure to meet product purchase needs and promote product sales transactions,and build a business management with marketing capabilities as the core.system.Through research and analysis,re-plan TD’s brand and product target market positioning,formulate product marketing strategies that meet the needs of the enterprise,and through research and analysis of the business environment and market competition status,use SWOT analysis to TD’s advantages,disadvantages,threats and opportunities Carry out analysis and form a combination analysis table,and propose improvement suggestions for marketing strategies.