Design And Application Of Bashu Marketplace Culture Elements In Food Packaging

Bashu marketplace culture refers to a kind of cultural form created by ordinary people in Bashu region,reflecting the aesthetic interest and cultural spirit of the citizen class,which is popular,regional and commercial.Bashu marketplace culture is a natural culture around the development of people's daily life in Bashu region,and also a community comprehensive popular culture corresponding to elegant culture.It is an inevitable product of industrial and commercial development and urban development,and an important part of Chinese folk culture.Bashu marketplace culture reflects the people's life and spiritual culture in different historical periods.It can be said that its content is the production and life,thinking and thinking of the people in Bashu region.Because the differences of creators' identity,emotion and perspective reflect the diversity of different groups,and they embody strong modernity in subject matter,form and so on.By using the visual characteristics of Bashu city culture,and through the expression of hand-painted illustration,we can integrate the design into the food packaging design of good shops,increase the added cultural value of products,improve the commercial value of products,and at the same time promote Bashu city culture to a certain extent,which is also of great significance to promote economic development.This paper first summarizes the current situation of Bashu city culture and explores its performance in packaging design.This paper enumerates the application status of Bashu city culture elements in packaging design at home and abroad,and summarizes the development trend.This paper describes the methods and contents of this study;secondly,it briefly summarizes the origin and development of Bashu city culture,the cultural characteristics,forms of expression and contents of Bashu city art,explains the unique historical and artistic value of Bashu art with relevant cultural and historical materials;then it analyzes and summarizes the era,economy and culture of Bashu city cultural elements in food packaging design Value;then it analyzes the principles and basic methods of Bashu city cultural elements in food packaging design;finally,according to the analysis of the theoretical part,it takes packaging design as the carrier,transforms the content of Bashu City Cultural part into design elements and designs specific practical cases,combining theory and practice.