Research On Financial Strategy Of Shenzhen Xinlun Technology

As a part of the overall strategy of an enterprise,financial strategy plays an important role in the process of enterprise operation and development.In order to further play the value and role of enterprise financial strategy,the enterprise financial strategy needs to be guided by the development strategy of the company and build a perfect financial strategy system.In recent years,as a listed company,xinlun technology has achieved rapid development through its expanding financial strategy.In order to further improve the financial management ability of xinlun technology and prevent the risks in the process of financial strategy implementation,this paper makes an in-depth analysis.In order to meet the company’s strategic objectives,xinlun technology in the financial strategy to choose the active expansion of financial strategy,through the expansion of financial strategy to promote the rapid development of enterprise business.However,in the process of development,the investment strategy,financing strategy,income distribution strategy and operation strategy of Xinlun technology are facing many challenges and problems.Specific performance in the following aspects :(1)at the investment strategy level,the speed of internal and external investment is rapidly improving,facing the risk of unbalanced management and control,the risk of merger and acquisition investment integration,and the risk of goodwill impairment;(2)at the level of financing strategy,the proportion of equity capital obtained through additional issuance is too large,there is still room for leverage,the proportion of debt financing is still small,the lack of long-term debt financing planning and other problems;(3)the income distribution strategy is limited to the distribution of net profit and lacks diversified distribution model.At the same time,due to the instability of the overall operation of Xinlun technology in recent years,there is less attributable space for future earnings,which reduces the attractiveness of investors to some extent.(4)at the level of operation strategy,there are challenges such as insufficient receivables control,high bad debt risk,rapid business expansion,insufficient inventory control,insufficient supply chain risk control,and large risks in customer credit policies.The main reasons for the financial strategy problems of xinlun technology include :(1)unclear financial strategy and lack of strategic guidance;(2)the imperfect financial management system cannot support the expansion development strategy;(3)lack of control in financial management and insufficient reserve of core talents.In order to further improve the financial strategic management ability of xinlun technology,the matching principle,strategic principle and systematic principle should be followed.The following aspects can be started :(1)optimize the integration of investment merger and acquisition,prevent the risk of goodwill,and improve the investment efficiency;(2)optimize the capital structure,moderately increase financial leverage,and prevent financial risks;(3)comprehensive and balanced income distribution plan to improve the return rate of investors;(4)improve operating efficiency,improve accounts receivable management and capital turnover.In order to ensure the effective implementation of the financial strategy optimization of xinlun technology,it is necessary to build relevant safeguard measures.The specific measures are as follows :(1)to build a strategy-oriented group financial management system;(2)strengthen the digital construction of financial strategy;(3)strengthen the construction of financial strategic talents and culture.This paper takes the key problems existing in the financial strategy of xinlun technology as the starting point,and proposes the countermeasures of the financial strategy of xinlun technology through in-depth analysis,which is of great significance to the improvement of the financial strategy of xinlun technology.At the same time,this paper also provides reference for other enterprises in the same industry to improve their financial strategies.