Research On The Financial Strategy And Corporate Strategy Coordination Of R Enterprises

With the rapid development of China's market economy,some Chinese enterprises,including some state-owned enterprises,are facing a strong competitive market and want to achieve rapid development and gain more market share.Under this kind of environment factors,enterprises tend to adopt some new enterprise strategy,some are too radical,and under the guidance of enterprise strategy,the company has made the financial strategy of passive to meet corporate strategy,this financial strategy is contrary to the company of their finances,this makes financial strategy to produce high risk,so the financial strategy could not support,promote enterprise strategy,the financial strategy and corporate strategy is not coordination problems led capital chain rupture.In this case,the final not only did not accelerate the good development of the enterprise,but also contributed to the bad results of bankruptcy.And there are plenty of firms that have run into financial trouble because of strategic incoherence.In this context,this paper will study the coordination between financial strategy and enterprise strategy.Some enterprises in order to fast development,the need to have the funds turnover,but does not have this kind of ability in the enterprise financial situation,enterprises have to speed up the financing way,which was not reasonable that debt may appear too high,assets structure is unreasonable,eventually hard to repay the debt at the prescribed time,the capital turnover not to come over,not accelerating,it prompted the enterprise capital chain rupture,eventually a bankruptcy of adverse outcomes.So in order to strengthen the cooperation between enterprise strategy and financial strategy,can effectively utilize existing resources and enterprise strategy is no longer blindly cater to radical enterprise strategy,enterprise strategy and financial strategy coordinated development between the two,the financial strategy and company development promote each other has become a problem we need to care about.This paper selected a representative large state-owned enterprise R special steel as the case study.R special steel was originally a leading enterprise in the steel industry,but because it failed to coordinate its financial strategy with its corporate strategy,the debt ratio kept increasing,the capital chain broke,and the company went bankrupt.R special steel in the pursue to achieve its expansion in the process of the enterprise strategy,introduced some passive financial strategy,this article will analyze the financial strategy: including his financing strategy,investment strategy,capital operation strategy,and on the basis of financial statement data to analyze the financial position of the financial strategy,including debt paying ability,operation ability,the cash flow situation,etc.Point out the disharmony between R special steel enterprise's financial strategy and enterprise's strategy,and find the method to make the two strategies coordinate.Therefore,it is necessary to study the coordination between financial strategy and enterprise strategy.Must do not allow financial strategy blindly cater to the unreasonable enterprise strategy,because of financial strategy is part of the enterprise strategy,but he is also very important in the enterprise strategy on the one hand,it should not only cooperate with enterprise strategy,can also limit and restriction enterprise strategy later in this article the cause of the financial strategy and enterprise strategic coordination,avoid this kind of uncoordinated strategy is given.It is hoped that it can serve as a reference and a warning to other companies in similar situations,so as to avoid the occurrence of the failure of the company due to the inconsistency between similar financial strategies and corporate strategies.