Application Of Cross-border Visual Recognition Elements In Womenswear Design

In the context of the rapid development of information technology,how to enhance the topicality,novelty,and interest of clothing is a problem facing clothing brands now.In this context,brand cross-border cooperation has become a much-loved marketing model in recent years.Brands use cross-border cooperation to create topics that attract consumers' attention,expand the consumer market,and improve competitiveness.This article is mainly aimed at cross-border brands,with its visual identity as the research object.Through the elaboration and summary of relevant theories,the context comprehensively researches the importance and necessity of visual identity elements of cross-border brands in womenswear,which combined the application cases of visual identity elements of successful cross-border brands in womenswear design.First,this article analyzes the definition of cross-border,brand and visual identity elements and related concepts by using literature induction,and defines cross-border brands and their cooperation models on the basis of theory.Discuss the classification,characteristics and cognition of visual recognition elements.Secondly,enumerate the successful cases of cooperation of visual identity elements of cross-border brands,explore the application rules of visual identity elements of cross-border brands in womenswear design,analyze and study the elements and achievements of visual identity elements of cross-border brands in womenswear design.And it proposed the application trend of visual identity elements of cross-border brands in women's clothing from four aspects including logo,brand identification color,brand identification font and brand auxiliary graphics.Finally,the daily chemical brand Procter & Gamble is used as an example to demonstrate the application of visualidentity elements of cross-border brands in women's clothing design through design practice,providing theoretical basis and practical direction for related directions.